With the exception of hiring me REI does a fine job of hiring top quality people from the bottom to the top. They’re allowed one misjudgement. In the region I live in each job opening will received over 100 applications. We’re talking about jobs that pay a little over minimum wage and that will likely give you a wildy varying schedule, hard work, some stress, and the occasional rude or dismissive customer. There are no commissions or tips so your pay is what it is.
REI does offer healthcare and a retirement program. The healthcare for part-time workers is, as you might guess, not great. The retirement program is pretty much what you can contribute to it, and from my experience most employees are barely making ends meet. Don’t misread me here. I very much enjoy working for REI and most of the people I work with feel mostly the same. There’s the usual workplace whining but there are few real complaints, at least from those who maintain realistic expectations.
So why do people want to work at REI? Why has REI been on Forbes’ Top 100 Best Companies to Work For since that list has been compiled?
For starters, part of the attraction is that there are no commissions paid. When I’m working and a customer says to me something like, “I really need a warm sleeping bag but I don’t have much money.”, I can often tell that person that we have a deal on last-year’s model, a one-of returned item, or some such. That’s a good feeling and I keep an eye out for those oddball items. If I worked for commission I’d feel at least a tendency to push high-end merchandise.
The famous employee discounts are another reason of course. We get amazing deals on REI brand merchandise, all of it. Forbes says that we get 50% to 75% off. Virtually all outdoor gear manufacturers offer us huge discounts, pro-deals, on their gear. They know that some customers will buy what the REI employee uses. I’ve had that happen to me many times. The pro-deal processes vary from manufacturer to manufacturer so it’s not always straightforward. And we can only pro-deal items for our own personal use and we can’t sell our pro-deal items right away, and never for more than we paid for them. Pro-deal items can’t be returned.
But almost all of us are gear nerds and we end up with 6 tents, 8 sleeping bags, a jacket for every possible weather, and so on. Right now I have my eye on a new headlamp (The 100 lumen Black Diamond Storm). Not long ago I got a new REI Arete tent because I “needed” a 3/4-season tent because my old 4-season was way heavy and my backpacking tent had too much mesh for a 15 degree snow camp. Nearly every employee has the same sorts of tales.
Our store has a gear checkout area. In it are several tents, sleeping bags, pads, stoves, GPS, etc. that employees can check out and use for up to a week. The gear is used or donated by the manufacturer. I don’t know if this is true of other stores. Stores do vary in their practices. Some allow employees to have limited first shot at Used Gear Sale items. My store does not, and that’s fair. A company rule is that an employee can’t buy and sell Used Gear Sale items. That’s fair and proper too.
A couple of other nice benefits: Employees can submit their plan for a personal challenge that they will attempt. If approved that employee will receive $300 worth of gear to use to complete that challenge. In the longer term, a 15-year employee gets a paid 4-week sabatical and then they get one every 5 years thereafter.
REI promotes from within. My managers all started as sales people. REI has their own ways of doing things. I’m fortunate in that in my career job I worked for a fine and honest company and for equally decent managers. Many do not. For the most part the management at REI is amazingly decent, fair and honest. I have heard of rogue managers and of people transferring from stores due to a poor manager, but that’s not the norm. I’ve liked every one of my managers, though some were better than others.
Of course we wear comfortable clothes and shoes to work. REI frequently provides food for us, particularly during heavy sales times. We’ll have chili day, salad and fruit day, grilled cheese and tomato soup day, pancake morning, and so on. Our store had Cake Wednesday. Manufacturers often leave samples of energy bars, gels, etc. for us to try out. Stores have traditions, often silly and fun things, that add a little sparkle to the job.
Most of our customers are members and most are quite nice. They know REI and how we work and they come to the store with a good attitude and a flexible approach. They know about the 100% lifetime warranty. That alone makes the job free of customer anger about getting screwed over. I had a guy who had a miserable night in a sleeping bag that wasn’t warm enough for him. “What now? I’m stuck with a bag that isn’t warm enough!”
“Return it.”
“What? It’s used? I’ll lose money!”
“Nope. Go return it and we’ll put you into something warmer. If that’s not warm enough we’ll do it again.”
The guy was a little frustrated ‘cause he lost his basis for anger. (Although a cold, miserable night is a darned good reason for frustration. But we’re all different when it comes to cold tolerance.) But you can see how the guarantee makes the job easier.
Those are some of the reasons to work at REI. But how to get hired? My answer is that I don’t know for sure. But here are some thoughts and these thoughts have worked for some new hires.
Be direct and friendly. Spell everything correctly on your application and check your grammer. REI goes for smart and friendly. Honesty is a big deal. If you’re dishonest you WILL be fired. I’ve seen it happen. It’s instant and there’s no recourse. You are gone. Period.
The process is now to fill out an online application. That’s completely unsatisfying. So go by the store you wish to work in and ask if you might speak to a manager for a moment. You will get to speak to a manager 99% of the time. Look them in the eye, shake their hand, introduce yourself, and be friendly. Tell them your name, twice, if you can fit it in. Don’t take a lot of their time. REI is a busy place for everyone almost all the time.
Dress casually, but neatly. Although it’s not required, be a member before the interview. Non-members are hired, by the way. I’ve known two … out of over two-hundred. Don’t wear heavy scents. Don’t talk rapid fire. If that’s your style, take a deep breath. Quite a few REI customers are older and don’t easily register fast talk. Quite a few others are looking for good, clear information and need a while to digest it. Clarity is important when people are buying expensive gear to keep them safe and comfortable.
Tell them why you like REI and why you chose REI. Good points to make here: >Been a member for x-years and love the company. >Love the outdoors. I hike, ski, kayak, whatever as often as I can. >I have x-years of retail experience, can run a cash register, love working with customers, thrive under stress, enjoy people, work well with a team, and have never had a bad experience shopping at an REI. (If that’s true. Otherwise don’t mention it for now.) You will work with people of all ages, cultures, genders and moods and all must be genuinely appreciated and respected.
If you have some retail or outdoor education briefly mention it. If you’re interested in shipping and receiving or stocking or some non-customer centered job tell them why you’re qualified. If REI is to be your second job, or you plan to fit it around school or whatever, be up front about that. It’s common and not a reason to not hire you.
Do not go all wild-eyed and too bubbly about the wonders of REI. Don’t say that you want discounts. And as in all interviews don’t badmouth companies, managers, or fellow employees from past jobs. Negativity will get you passed over.
Tell the manager goodbye and thank them sincerely. Tell them that you’d love to be interviewed and wish them well in the process. Hiring is an enormous volume of work for managers. It’s something they enjoy and dread. They have to turn away many many excellent people every time. (They also turn away quite a few obvious losers. Back in the days of paper applications a guy handed me one and asked me to give it to a manager. The page was smudged, a little mangled, and his handwriting was impossibly bad. I felt bad for the guy.)
Try and try again. There’s normally a fall to late fall hiring window for holiday temps, and a few of those will be kept on as permanent. There’s often a spring hiring because people are graduating and moving away or moving on. Good luck!